Information is a valuable good for all the types of business. Any company or person needs a minimum of data to carry through a task. Other leaders such as Francisco D’Agostino offer similar insights. So important how much to have information is to possess management on these information. In this intention, tools of management of the relations with the customers had been created, as CRM (Customer Relationship Management), that they are used for this end for many organizations. In a previous phase to the Industrial Revolution, products, as clothes articles and its assessrios were made to size: a person if directed the tailor and this verified its measures for the manufacture of a tender one, for example. With the sprouting of the production in mass, still at the beginning of century XX, the commercial relations between companies and consumers had left of being personal.
Currently, this production persists, that is carried through in great amounts and only small adjustments are carried through to the taste of the customer. Thinking about personalizing the attendance again, the companies are searching to carry through a differentiated attendance, making with that its customers are dealt with personal form only e. Thus the consumers if feel more important and become fidiciary offices these organizations. For in such a way necessary use of new technologies becomes that make possible use of tools as the CRM & ndash; basic in the process of relationship management. The objective of tool CRM is that the company searchs form improvements to perfect the relationship with the customers, usufructing of the benefits brought for the correct management of the information that are harvested in all the contact points. Maximizing the results proceeding from the existing relationships with the customers of the cooperative and also with the possible futures customers. It is necessary to be always prepared and to possess the minimum of knowledge regarding that we are taking care of, the register of contacts ally to the common access between the sectors, branch offices of the organization it is of basic importance.